10 On Page SEO Techniques 

Keyword Research:

Identify relevant keywords for your content using tools like Google Keyword Planner or other keyword research tools. Use a mix of short-tail and long-tail keywords to target a broader audience.

Quality Content:

Create high-quality, valuable, and unique content that satisfies user intent.

Ensure your content is well-structured with headings, subheadings, and bullet points for readability.

Title Tags:

Craft compelling and descriptive title tags (around 50-60 characters) that include your target keywords.

Make sure each page has a unique title tag.

Meta Descriptions:

Write engaging meta descriptions (around 150-160 characters) that provide a summary of the page content. Include relevant keywords and encourage click-throughs.

Header Tags (H1, H2, H3, etc.):

Use header tags to structure your content. The H1 tag should contain the main title, followed by H2, H3, etc., for subheadings. Include relevant keywords in your headings where appropriate.

URL Structure:

Create clean and SEO-friendly URLs that are easy for both users and search engines to understand.

Include target keywords in the URL when possible.

Image Optimization:

Optimize images by using descriptive filenames and alt tags. Compress images to improve page loading speed without compromising quality.

Internal Linking:

Include internal links to other relevant pages on your website. Use descriptive anchor text that provides context for the linked content.

Mobile Optimization:

Ensure your website is mobile-friendly and provides a good user experience on various devices.

Google gives preference to mobile-friendly websites in its search results.

Page Loading Speed:

Optimize page loading speed by compressing images, using browser caching, and minimizing unnecessary code. A faster-loading site enhances user experience and positively influences search engine rankings.

Also read these related articles :- (internal linking)

Best Premium domain links

Best websites to buy domain links

(external linking)

Best Digital Marketing Institute in Hisar for Course

On page SEO technoques

Digital marketing course in hisar

INTRODUCTION TO HiDM

HiDM is a venture of Jugaadin Digital Services Pvt Ltd. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HiDM offers the career oriented digital marketing course in Hisar that help in enhancing the confidence of an individual and make him stand out of crowd.

WHAT WE TEACH?

We are specialized to impart knowledge about digital marketing, branding and advertising sectors such as SEO, SMM, SEM, PPC, Web Analytics, Email Marketing, Affiliate Marketing, Content Marketing, Mobile Marketing.

DIGITAL CERTIFICATES

• Google
• Bing
• Hubspot

LIVE PROJECT TRAINING

To give you an experience of actual corporate working environment. We give live projects to students for practice and to refine their skills. 

JOB ASSISTANCE

After completion of digital marketing course, student will be provided with employment opportunities. 

GUARANTEED INTERNSHIP

The student will be provided with guaranteed Internship in a Pvt. Ltd company without pay, in order to gain work experience or satisfy requirements for a qualification.

From Director's Desk

It’s our immense pleasure to introduce HiDM (Hisar Institute of Digital Marketing) as a leading institute for imparting knowledge of digital marketing course in Hisar. We feel proud to bridge the gap between the ever-increasing demand for digital professionals and industry demand. Our mission is to transform the skills and knowledge of professionals, graduates and students on a global level. 

Our teaching methodology includes theoretical and practical training both. We nurture students in a way so that they could qualify with essential skills to compete with others around the world. There are robust challenges that are going to come in the path of your career step by step and we believe that our continuous efforts to provide you the best skills will help you to taste the sweetest nuts of success in your coming life. HiDM helps you to develop your concepts  and strives to achieve excellence in every endeavor.

Plan some premium domain and check price

Here are some of the premium domains and their price :-

1. Technogaming.com

2. Medical.com

3. Movie.online

4. Khilaopilao.com

5. Video.today

Make a list of domain name which are sold at high price before 2022

• Voice.com - Sold for $30 million in 2019
• 360.com - Sold for $17 million in 2015
• We.com - Sold for $8 million in 2015
• Whisky.com - Sold for $3.1 million in 2014
• IG.com - Sold for $4.7 million in 2013
• Fb.com - Sold for $8.5 million in 2010
• Slots.com - Sold for $5.5 million in 2010
• Toys.com - Sold for $5.1 million in 2009
• Fund.com - Sold for $9.9 million in 2008
• Diamond.com - Sold for $7.5 million in 2006

From where we can buy company/website

Different platforms to buy a website are:-

• Flippa
• FE International
• Shopify Exchange
• WebsiteBroker
• Digital Exits
• Buy Sell Empire
• Flipping Enterprises

From where we can buy domain name

There are many different websites from where we can buy a domain name:-

• GoDaddy
• Namecheap
• Google Domains
• Hostinger
• Bluehost
• HostGator
• Domain.com
• Ambition Host

How to choose right domain name for your business

To choose a right domain name for our business we have to keep in mind the following points: -

1. Relevance: First check the domain name reflects your business's name or industry.
2. Short and Simple: Keep the domain name short, easy to spell, and easy to remember.
3. Keywords: Include relevant keywords if possible for SEO benefits. Like if your business is related to food then it must contain food term.
4. Avoid Hyphens and Numbers: Try to avoid hyphens, symbols in your domain name.
5. Unique and Brandable: Try to find out a brandable domain name.
6. Domain Name Generators: Use online domain name generator for suggestions.
7. Availability: Verify domain availability before finalizing your choice.

What is Premium Domain

Premium domain names are short, catchy, memorable names. The cost of a premium domain can range from lakhs to crores.

Types of Domain extension and their price

There are mainly 3 types of domain extensions: generic, sponsored, and country code.

Generic Domain Extensions

It is the most widely used category of extension, and most of online businesses use in their domain names. The popular extensions .com, .org, and .net are generic.

Sponsored Domain Extensions

These extensions may only be used by organizations that fit certain requirements. Like for certified educational institutions are allowed to use the .edu domain extension, the .gov extension are used by government.

Country Code Domain Extensions

Many countries have their own two-letter domain extension to signify the organization’s location. Like .in is used for India, .us is used for United States, .uk is used for United Kingdom and many more.

What is Domain Extension

Domain name extensions are the last part of a domain name.There are many different types of extensions. 

For ex: In “www.google.com” the domain name extension is .com

What is Domain Name

A domain name is an easy-to-remember address used to access websites. For ex: www.google.com, www.facebook.com, www.hidm.in, etc.

Different Digital Marketing Job Roles

Different types of Digital Marketing Job Roles are:-

• Social Media Manager
• Copywriter
• SEO specialist
• PPC specialist
• E-Commerce Manager
• Graphic Designer
• Email marketing specialist
• Digital marketing project manager

Social Media Manager - It monitor’s the brand performance by tracking audience growth, engagement, organic reach, click rates, posting on social media etc.

Copywriter - It is a professional writer who uses his expertise to create high quality content, informative blog posts for a company or client.

SEO Specialist - The SEO specialist uses their expertise to analyze and increase traffic to specific websites from different search engines. He uses different techniques to rank the company/client website in the search engine.

PPC Specialist - A PPC specialist works to run paid online advertising. He uses tools like such as Google Keyword Planner, Ahrefs to check niche, keyword ad rate for the target audience. 

E-commerce Manager - It works for a company that sells products on online store. E-commerce manager is responsible for optimizing the features, design and format of the online store to make it easier for customers to navigate the website and make purchases.

Graphic Designer - It play a significant role in creating eye catching content like making logos, website design, social media posts etc. It helps to attract the customers.

Email-marketing specialist - It is a professional writer who uses write clickable and opening messages for a company's products, programs or services. Usually people can avoid the mails but an email-marketing specialist know the tactics how to grab the attention of people on clickable emails.

Digital marketing project manager - Here the project manager works on the project from start to finish. It handles the teams and manages the working and outlines of the project.

Future of Digital Marketing

 

• Marketing techniques have been changed as time to time. We are adopting better and efficient techniques to promote our brands. 
• In the old times we use Radio advertising and after some time we move to TV advertising, and after we shifted to digital marketing with the rise of the internet. 
• After the COVID-19 pandemic, the scope of digital marketing has been increased rapidly. DM allows companies to reach a global audience online.
• Today more than 14 billion mobile devices worldwide, and that number is projected to grow to almost 18 billion by 2024 and almost all smartphones have internet access, it is easier than ever for businesses to reach potential customers anywhere, anytime.
• Day by Day many business are going online. Nearly 77% of the companies worldwide have already adopted the online industry and are likely to join the digital world. The demand for the digital marketers has been increasing.

Difference b/w Traditional Marketing and Digital Marketing

Traditional marketing : - 

• The promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, pamphlets, billboards etc.
• Less cost effective
• Not good for brand building
• Difficult to measure audience
• Users have no option except to watch the ads.
• We can reach out the local audience.

Digital Marketing : -

• The promotion of products and services through digital media, SEO, sem, PPC, email marketing etc.
• More Cost effective
• Good for brand building
• Easy to measure audience using analytics tools
• Users have no option except to watch the ads.
• We can reach out the global audience.

Types of Digital Marketing with examples

Types of Digital Marketing :-

• Affiliate Marketing
• Content Marketing
• Email Marketing
• Search Engine Optimization (SEO)
• Pay-per-Click (PPC)
• Social Media Marketing
• Mobile Marketing
• Search Engine Marketing (SEM)

Affiliate Marketing - In this we collab with a brand and we try to sell its products and on selling each product we get a commission. We can do affiliate marketing through website, app, youtube etc.

Content Marketing - It is a type of digital marketing that focuses on creating and distributing content for a target audience. We can connect to the audience through blog posts, videos, ebooks etc.

Email Marketing - Here we use  email for promoting one’s products or services. Basically we put links on the email to drive the traffic to our website.

Search Engine Optimization (SEO) - It is the process in which we get the quality traffic from free, or organic, search results on the search engines (like Google, Yahoo, Bing).

Pay-per-Click (PPC) - Here we run paid ads that appear at the top of the SERP. The cost of these ads depends on the number of clicks on the ad. 

Social Media Marketing - Here we use social media platforms like FB, Insta, Whatsapp, Pinterest to attract traffic and attention. By using social media, we can increase brand awareness and increase sales.

Mobile Marketing - Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. 

Search Engine Marketing(SEM) - It refers to a form of digital marketing in which we increase the visibility of a website in search engines by using paid methods like (Google AdWords and Bing Ads).

Types of Traditional Marketing

Types of Traditional Marketing :-

• Handouts
• Billboards
• Direct mail
• Print ads
• Event marketing
• Broadcasting
• Cold calls
• Face-to-Face Interaction

Handouts - It is a printed document like a brochure that can promote a business, event or sale. It will give details of the product.

Billboards - It is an old traditional marketing tactic. We have seen many billboards along highway roads. We can reach wide audiences from various locations.

Direct mail - In this we sends print materials like letters or postcards to the addresses of customers living in our targeted area.

Print ads- We can print the ads in newspapers for the awareness of our brand so that many people can reach out.

Event marketing - With event marketing,  we create larger signs or banners to grab the attention of people and teach them about the company and its products. 

Broadcasting - It is the oldest way and still we are using it. In this we grab the attention of people by making commercials for radio and television.

Cold calls- This type of TM applies to companies that sell their products or services over the phone. Both B2B and B2C companies can utilize cold calling.

Face-to-Face Interaction - It is a highly interactive and connective traditional marketing in which a person can physically interact with the other person. He/She can easily explain and convince them about the product.

What is Traditional Marketing

It is the type of marketing in which we promote the brand offline to reach the customer. Here we use newspapers, pamphlets, billboards, walls etc.

What is Digital Marketing

Digital marketing, is also known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes social media marketing, email marketing, web-based advertising, etc.

Types of Business Model with example

A business model is a strategic plan of how a company will make money. There are as many types of business models -

1. B2B (Business-to-Business)
2. B2C (Business-to-Consumer)
3. C2C (Consumer-to-Consumer)
4. C2B (Consumer-to-Business)

1. B2B (Business-to-Business):

In B2B, businesses sell products/services to other businesses.

Example: IBM provides softwares to other companies.

2. B2C (Business-to-Consumer):

In B2C, businesses sell products /services directly to individual consumers/customers.

Example: Amazon

3. C2C (Consumer-to-Consumer):

In C2C, individual consumers/customers engage in transactions with other individual consumers.

Example: OLX, eBay

4. C2B (Consumer-to-Business):

In C2B, individual consumers offer products/services to businesses.

Example: Fiverr, Upwork

Types of Business Category

There are 4 main types of businesses: 

1. Sole Proprietorships

2. Partnerships

3. Limited Liability Companies (LLC) 

4. Corporations

Let’s discuss each of them.

 

1. Sole Proprietorship

• It is a business owned and operated by a single person. 
• Here the owner has full control over the business and is personally responsible for its debts and liabilities. 
• It's the simplest and most common form of business structure, often found in small businesses and freelancers.

2. Partnerships

• It involve two or more individuals who come together to run a business. 
• Here the partners share in the profits, losses, and management responsibilities of the business. 
• There are different types of partnerships, including general partnerships (equal sharing) and limited partnerships (with limited liability for some partners).

3. Limited Liability Companies (LLC)

• It combines elements of both a partnership and a corporation. 
• It offers limited liability protection to its owners (members), meaning their personal assets are typically not at risk for business debts. 
• LLCs are flexible in terms of management structure and taxation, making them a popular choice for many small and medium-sized businesses.

4. Corporations

• Corporations are independent legal entities separate from their owners (shareholders). 
• They offer the highest level of personal liability protection for owners, as their assets are generally not at risk for business debts. 
• Corporations have a formal structure with shareholders, a board of directors, and officers, and they are subject to more complex regulations and taxation.